How To Determine The Value Of An Ad Specialty
How To Determine The Value Of An Ad Specialty
As you consider using Logo'd products for your next marketing promotions
here are some things to consider as you look to evaluate your return on
investment. The value for using Logo'd products programs extends beyone
creating an incentive to purchase a product or service. Programs also
creates brand loyalty as there is a lasting value to the impressions these
products offer.
Here is some food for thought on measuring the extra value Logo'd products
can offer. How do you estimate the number of times a company's message might
be viewed over the life of a promotional product? The following is based on
informal observation. Many assumptions have been made, so we have given a
range that the cost per impression is likely to be.
Imprinted T-Shirts
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Assume a $6.00 t-shirt lasts 6 months to 18-months. Suppose the shirt is
worn 1-2 times per month. Suppose an average of 10 and 100 people view the
shirt. Then there will be between 10-200 impressions per month. Over the
life of the shirt between 60 and 3,600 impressions. The cost per impression
is between $.10 and $.0016 ; CPM (cost per thousand impressions) is $100 and
$1.60.
Embroidered Caps
/caps.php
Assume a $7.50 embroidered cap lasts 6 months to 18-months. Suppose the cap
is worn 2-4 times per month. Suppose an average of 10 and 100 people view
the cap. Then there will be between 20-400 impressions per month. Over the
life of the shirt between 120 and 7,200 impressions. The cost per impression
is between $.0625 and $.001; CPM (cost per thousand impressions) is $62.50
and $1.00.
Bumper Stickers
/printshop.html
Assume a $1.00 bumper sticker lasts 6 months to 12-months. Suppose an
average of 5-20 people view the sticker. Then there will be between 150-600
impressions per month. Over the life of the bumper sticker there will be
between 900 and 7,200 impressions. The cost per impression is between $.001
and $.00014; CPM (cost per thousand impressions) is $1 and $.14.
Mugs and Cups
/accessories.php
Assume a $5.00 mug lasts 12-24 months. Suppose an average of 3-10 people
view the mug each day. Then there will be between 60-200 impressions per
month. Over the life of the mug there will be between 750 and 2,500
impressions per year. The cost per impression is between $.006 and $.001;
CPM (cost per thousand impressions) is $6 and $1.
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